Lately, I’ve been hearing lots of questions around emails. How should my emails look?
How long should my emails be? Is our messaging clear and engaging?
The answer: You need an Email Audit.
If you’ve been sending out the same emails with the same style and messaging over and over again, there are a few things you may be noticing:
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- Open rates are decreasing.
- Conversion rates are dropping. People are opening but not taking action.
- Yuck. Nobody wants this.
- If it ain’t broke – don’t fix it! You have found the secret sauce for your business and it works. Keep it up!
If you’re experiencing the first 3 options, don’t worry! You’re not the only one. In many cases, they may not be unsubscribing but may not be opening your email either. One thing this tells you is that they want to hear from you but likely know what they are getting and will leave it in their inbox “for later” …and forget about it. They just need more incentive to want to act on your emails right away.
Bottom line:
Email templates should be reviewed at least quarterly. That said, we all tend to get into our daily grind and suddenly a year goes by. We then realize we never took the time to analyze what is actually being sent. It’s a classic case of checking off our to-do list and getting to the nitty-gritty analytics later.
If an Email Audit sounds like what you need, raise your hand! Let’s dig in. We’ll be able to identify areas of improvement that range from small details like the type of font you’re using to bigger details such as your templates not being mobile-friendly.
Feel free to reach out to me directly to discuss your Email Audit or for any other questions: laine@lmbdigimarketing.com
